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> How to succeed on the web. |
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So, you've
built a great looking site and you're ready to take on the
world ... what next?
Learning how to promote your website is the key to success
on the internet. Unless you're willing to gamble on pure
luck, you'll need to actively work at promoting your website.
Regardless of what the latest advertisement in your inbox
says, this is not easy and will not happen overnight. However,
if you follow the basic steps below (many are common in
brick-and-mortar promotion) and work at it continually,
you can succeed over time. |
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Here are some of the basic areas you can focus on
to improve your chances at online success:
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Search Engine Promotion
Search engines, like Yahoo,
Google,
AOL
Search and Lycos
are very important in helping webmasters target daily
qualified traffic. The visitors you'll get from search
engines are actively looking for content similar to
what you're offering. High placement on these engines
under specific industry keywords is very important to
your long term success. Learning how to submit your
site correctly, managing your pages and their hidden
"meta-tags" is the secret to doing this well.
As you look at each search engine, you'll see 1000's
of sites listed in the searches you perform. However,
it's amazing how few of these, even the top 10 ranking
sites have a planned approach to their search engine
marketing, being highly ranked by a quasi-default, as
the engines will resort to less requirements as their
options decrease. What does this mean for you? It means
that if you learn how to beat your competitors at tagging
your site, follow the rules of keyword creation and
add compelling titles and descriptions to your page's
source code, you can rise to the top in many cases.
In some cases, you can do this quickly!
We offer two methods to address search engine placement:
Method 1) For hands-on webmasters, we've developed
a very powerful tool to help you position and promote
your site through the search engines under your own
control ... and automatically. This tool, RankBlaster™
is available for use by everyone and is even a standard
software tool on all Power
Plan hosting accounts. With RankBlaster™ you
can analyze your competition's meta-tag and placement
position, optimize your own pages using current search
engine standards and automatically submit your site
to the worlds top 200 search engines and directories.
Read all about RankBlaster™ here: http://www.rankblaster.com
Method 2) For those webmasters who need direct
assistance with ongoing search engine placement, we
offer a program called "SearchSurge". With
this program, members of the AtlantaVirtual.com staff
will personally handle your ongoing search engine optimization
and monthly website resubmission's. With SearchSurge,
we will target the top-500 search engines and directories,
submitting your top 8 pages directly each month for
you. We will perform your meta-tag creation, keyword
research analysis and generate a monthly page-by-page
report of the submission work we perform. If you are
interested in the SearchSurge program, please contact
a member of our team here
for details.
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E-mail Marketing and Newsletter Management
One of the greatest advantages of having a successful
site is the ability to collect and maintain visitor
information for later use. In this respect, you can
re-market those individuals who have actively expressed
an interest in your products and services, having legitimately
requested to be kept informed about your offerings.
This is where the professionals are promoting miles
ahead of their competitors.
The most common method of doing this is via direct sign-up
from your website pages. This is where you invite visitors
to opt-in, leaving their e-mail address, and perhaps
some additional personalizing information that you can
use later to direct market to them. With our hosting
platform, you'll have this automated capability through
the use of an application running in your control panel
(standard on Presence, Possibility and Power plans)
called, SmartList™. SmartList™ is an automated
newsletter system which makes it simple for you to create,
manage and maintain an active newsletter mailing campaign.
We offer, as part of our ongoing promotional services,
newsletter creation and design for many of our web hosting
clients, as well as clients from all over the internet.
This can be of great help in getting you up and running
in direct online marketing, especially if you do not
have the time or resources available to maintain this,
but understand how important it is.
Here are some samples of various newsletters that we
manage.
• Newsletter
Sample 1
• Newsletter
Sample 2
• Newsletter
Sample 3
If you are interested in creating your own newsletter
marketing system, or having one of our team members contact
you about developing an automated newsletter subscription
and/or maintaining your current e-mailings, contact our
design department here.
- Banner Design
One of the easiest ways to promote your online business
is through the use of link trading and promotional banner
placement on other highly trafficked websites. In order
to do this successfully, you need the kind of graphic
quality that states your mission quickly, and leaves no
doubt that you're a professional. Yes, banners are everywhere
on the internet and people tend to look over them more
and more each day, but a great banner still sells and
always will. Why? Because people are looking for information
when they are on the web. This is why the web exists -
it's an information system!
To be successful with a banner link, what you have to
do is rise above the general noise, the circus of sites.
Your banner must be heard above the crowd noise, so to
speak. When it comes to helping you stand out graphically,
making a short clear message come alive, we can help.
It's less expensive than you might think, as well!
Here are some samples of several of the banners that we've
done for various clients.
If you are interested in discussing banner creation services,
please contact our design department here
- Digital Product Photography
If you are selling products and services through your
website, there is no substitute for the quality of the
digital images you present to your viewers. Clean, detailed,
and high-quality images are the secret ingredient understood
by most top-level professional website designers. If your
site and product images are less than the very best, it
will adversely affect your sales. There is no question
about it ... "image sells on the web!"
Our digital product imaging service is a complete solution.
We use the best available digital camera equipment, the
latest software and we will shoot your images in-house,
and have your products and image CD back to you within
72 hours of receipt. You will receive full color digital
shots in high resolution printable tiff format, as well
has a complete set of web ready jpegs and gifs for use
on your site.
At Atlanta Virtual, we shoot product and related site
images for professional webmasters from all over the world,
and we understand exactly what it takes to succeed in
producing product presentation quality. If you would like
to contact us about your digital photography needs or
to discuss our service, please call toll-free at 1.888.250.5650
or click here.
To view some samples of our photography work, click the
thumbnails below for full-size previews.
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